CategoriesClothes Workwearby

Top 5 tips to Look Amazing at Work | Workwear Guide

Corporate offices and different workplaces are getting back up from the work-from-home setup. The 9 to 5 routine has already set in for many people around the country so is the work-life. The days are back where a day starts with getting dressed for work to deciding an outfit for the following day. For a few, it might be an exciting time to go back to the 9 to 5 routine and, for a few, it may not. So, we thought that we should compile some of our tips to keep your workwear game strong regardless of the mood!

Workwear is a tricky category. But, when styled correctly, it could amp up your personality. It can be a game-changer at work!
These days communication skills are being talked about a lot and, we think that fashion and styling can also fall under the category of communication. We can express so much through fashion/clothes. So, it could be a good idea to step up your workwear wardrobe. It may sound daunting at first but, we are here to help you with some of our tips to take out all the ambiguity around workwear wardrobe. All these points will help you look good and feel good too!

1. Uniformity creates an impact!

In a professional work environment, it is obvious to have patterns and order while working in a professional workspace. On a similar note, while developing/choosing a workwear wardrobe, you can bring uniformity. Uniformity will enable an order. Consider uniformity in colour, style, accessories, or others.
Maintaining or sticking to a similar style or having a particular pattern of accessorising can create individuality.

For instance, choose neutral colours for top-wear and darker/ cool-toned colours for bottom wear. All these can help create a polished personality/image at work. Choose similar kinds of accessories instead of layering and mixing it all up. Simplicity in such things can bring out a professional look.

2. Pay attention to the details

Details matter the most. Workwear can be fun if we choose unique styles/ details within a neutral outfit. Choose different collars styles sleeve styles to amp up your basic-minimal workwear wardrobe. Choose knitwear garments; lookout for new materials instead of your usual choices. Unique cuff styles will bring a personality that is unique to you. It can add a pop of fun element to the boring-usual corporate look.

3. Choose/ find a star garment

What do we mean by star garment? A good question to ask! A star garment is a piece in your wardrobe that you fall back on, the backup plan on the days when you have less time to choose. It could be the one classic garment that will help you on the days when you want to look just right with minimal effort. It could be a blazer, a dress or a jumpsuit.
The star garment can create a sharp look. It will also break the monotony of the week.

4. Quirk it up

According to respective workplace rules, you can quirk things up. Workwear can be fun when you add some prints or different accessories. An accessory or printed details can step up one’s outfit in a positive way. Feel free to experiment with accessories like handbags/wallets shoes to add more fun to your workwear wardrobe.

5. Pick up themes/order for the week!

We must have found ourselves asking this one question- What should I wear tomorrow? on most days. This same damn question can be annoying/boring every day.
Taking out/separating a few top wear or outfits for the week can help. Sticking to a theme or an order can help. For instance, pick an order for the week- a week of Indian workwear or three days of western workwear followed by Indian workwear. All these can help manage and create order in our day-to-day routine.
When we are in a hurry, we are less likely to make decisions so, a better choice would be to make a few decisions before the week this will lead to a hassle-free week for sure!

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CategoriesSustainabilityby

Spot the difference- Sustainability or Greenwashing?

The increasing amount of buzz around the word sustainability has given a rise to greenwashing. It is often seen that fast-fashion brands following unethical practices spend more money on marketing their eco collections than actually taking steps to implement ethical practices. So, let us take a look about false marketing strategies.

What is greenwashing?

Greenwashing is forging a false brand image through campaigns about their sustainable measures so that consumers are attracted to the brand and feel that they have saved the planet by buying a product. Fast-fashion brands produce a large amount of garments and then label it as sustainable. The strategy involves bombarding the idea of protecting environment through these collections. This creates a bubble for consumers to make them less guilty about excessive buying/purchase from fast-fashion brands.

What is the purpose behind greenwashing?

Sustainability is no longer about doing less harm. It’s about doing more good.

Jochen Zeitz

Sustainability is the destination so, to achieve the same brands have to take several measures, follow ethical practices to achieve a sustainable model. It takes lot of efforts to create a sustainable model. But often, fast-fashion brands portray that they have achieved sustainability within little time and advertise the same to gain attention.

There are several incidents wherein few fast fashion brands were called out for their unethical practices. So, to save their wrongdoing many fast fashion brands have adopted greenwashing as a tool to pretend to come out clean after serious incidents or after being called out by the people and media. This led to a drop in their sales so brands started greenwashing consumers with their Conscious Collections and false campaigns to project or market their so called sustainable clothes. Deceitful marketing campaigns were made in order to restore consumer’s faith in fast-fashion brands again.
Sustainable Campaigns create a false image that the fast-fashion brand has considered the problem/ unethical practice and is implementing on the same. They usually make a lot of claims as they market their products, but in reality, the implementation is either minimal or missing.

How to identify between greenwashing and sustainability?

Identifying between greenwashing and sustainability is necessary, it could be subtle or very evident. Greenwashing can be identified by few characteristics. Greenwashing may look like this:

  1. Ambiguous: Campaigns may just throw around some buzz words like “eco-friendly”, “green” etc., and would ignore the actual problem and create confusion.
  2. False claims: Fast-fashion brands can claim things like “recycled polyester” dress or so, whereas in reality it is not recycled it is just polyester fibre. Coining words or claims with no evidence is a sign of greenwashing.
  3. False certifications: Phrases like “certified by “some vegan website”, non-toxic, vegan are deceiving, there has to be evidence on how brands work behind the scenes. It is hard to trust phrases and certificates when the products are no different from any other brands in the market.
  4. Ignoring major problems: Focusing on few sustainable elements and ignoring major issues can also be a red flag. Brands will focus on different sustainable aspects and ignore the ones which they were called for.
  5. Plain Lying: Usually brands name garments like sustainable shirt, or dress which further do not elaborate on how it is sustainable is also one of the keys to greenwashing.

Brands who follow sustainable practices will reflect through different ways, they will demonstrate their process in unique way to reassure their claims. Specifying how they have achieved a “sustainable” range is the important when we differentiate between greenwashing and sustainability.

How can we educate ourselves and bring change?

Understanding is the key!

Buying a sustainable t-shirt would not save the planet, reusing will. Not falling for coined phrases and marketing gimmicks will get us a step closer to the truth. As consumers checking the fabric and quality of a garment can tell the truth. Buying less/ in moderation will lead to less demand and less demand will lead to less/ moderate production.

“I believe that staying informed and investing in good-quality clothing can help in long run. Awareness will help diminish greenwashing practices. Consumers need to stay informed so they do not fall prey to greenwashing. Being mindful is necessary, looking beyond labels or claims will fetch us the real image of any brand. An aware consumer can definitely spot the difference between greenwashing and sustainability.”

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